Vivo is one of Brazil’s largest telecom providers. This project focused on a central “Build Your Combo” experience where customers could choose a ready-made plan or create a personalized package across mobile, broadband, and TV.
The “Build Your Combo” experience needed to support many combinations and edge cases, but the existing flow was incomplete and didn’t cover key scenarios and decision-making was high effort across categories.
I joined after an initial set of screens existed and helped turn it into a complete, usable flow, covering missing scenarios and improving consistency across mobile and responsive web.
As a Product Designer on Accenture’s team embedded at Vivo, I focused on UI design, prototyping, and visual direction, collaborating closely with my design partner Carmen de Andrade, UX Writers, stakeholders, and engineering.
I also worked within Vivo’s design system and partnered with the Design System team to review and approve new components.
Product Design
UI Design
UX Design
Design System
Figma
Research
Prototyping
Art Direction
Wireframing
CLIENT
Vivo
PLATFORM
Web (Responsive)
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Stakeholder workshops — Aligned on goals, business rules, constraints, and edge cases.
Journey mapping — Mapped end-to-end scenarios and decision points for combo building.
Wireframes & interaction logic — Translated flows into wireframes and key behaviors.
Responsive UI — Designed mobile + desktop layouts across breakpoints using Sketch.
Prototyping — Built interactive prototypes for testing and stakeholder alignment using Sketch and Invision.
Engineering partnership — Partnered on feasibility, handoff, and implementation QA.
UX Writing — Collaborated on tone and microcopy consistency.
Design system extension — Added new components/patterns, reviewed with the DS team.
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A flexible, user-friendly Build Your Combo experience that helped customers compare options, customize a plan, and purchase with more clarity.
Full scenario coverage — Completed missing flows and defined edge cases with stakeholders to ensure end-to-end coverage.
Cross-device experience — Designed and prototyped the full journey for mobile + desktop, including a large multi-resolution screen set.
Clearer choices — Improved information hierarchy and structure to support comparison and reduce decision friction.
Consistent patterns — Applied reusable UI patterns to reduce fragmentation across the flow and stay consistent with other company products.
