hi, i'm isabela, a senior
hi, i'm isabela, a senior
hi, i'm isabela, a senior
hi, i'm isabela, a senior
who loves crafting meaningful experiences
who loves crafting meaningful experiences
who loves crafting meaningful experiences
who loves crafting meaningful experiences
With 14+ years of experience and multidisciplinary skills, I specialize in UI Design, UX Research, scalable Design Systems & Art Direction.
I’ve led end-to-end product design for B2C/B2B products across fintech, e-commerce, and the banking, health, telecom, and fashion industries.
























/about/
/about/
/about/
My name is Isabela Freitas, but you can call me Isa. I’m a São Paulo native, and I’ve been lucky to work with teams across different countries and cultures.
I’m curious thinker by nature, always loved learning and experimenting. Blending skills from different backgrounds helps me create innovative solutions while staying true to business & user needs.
I blend product thinking, design and close collaboration with engineering, PMs and stakeholders to simplify complex problems and create scalable products.
My name is Isabela Freitas, but you can call me Isa. I’m a São Paulo native, and I’ve been lucky to work with teams across different countries and cultures.
I’m curious thinker by nature, always loved learning and experimenting. Blending skills from different backgrounds helps me create innovative solutions while staying true to business & user needs.
I blend product thinking, design and close collaboration with engineering, PMs and stakeholders to simplify complex problems and create scalable products.
Portuguese
Native
English
Fluent
Spanish
Conversational
German
Elementary
Portuguese
Native
English
Fluent
Spanish
Conversational
German
Elementary
Portuguese
Native
English
Fluent
Spanish
Conversational
German
Elementary
Portuguese
Native
English
Fluent
Spanish
Conversational
German
Elementary
Portuguese
Native
English
Fluent
Spanish
Conversational
German
Elementary
















/experience/
/experience/
/experience/
14+ years
14+ years
14+ years
2019 - 2026
Senior Product Designer & UX/UI Specialist
Independent
International
Remote
2019 - 2026
Senior Product Designer & UX/UI Specialist
Independent
International
Remote
2022 - 2025
Senior Product Designer & UX/UI Specialist
Bitboundaire
United States
Remote
2022 - 2025
Senior Product Designer & UX/UI Specialist
Bitboundaire
United States
Remote
2019 - 2022
Senior Product Designer & UX/UI Specialist
ZUP Innovation
Brazil
Hybrid, Remote
2019 - 2022
Senior Product Designer & UX/UI Specialist
ZUP Innovation
Brazil
Hybrid, Remote
2019 - 2019
UX/UI Design Specialist
Stefanini Brasil
Brazil
On-site
2019 - 2019
UX/UI Design Specialist
Stefanini Brasil
Brazil
On-site
2018 - 2019
UX/UI Design Specialist
Accenture
Brazil
On-site
2018 - 2019
UX/UI Design Specialist
Accenture
Brazil
On-site
2018 - 2018
Product Designer & UX/UI Specialist
Qulture.Rocks
Brazil
Contract, On-site
2018 - 2018
Product Designer & UX/UI Specialist
Qulture.Rocks
Brazil
Contract, On-site
2017 - 2017
Senior UX/UX Designer
BLU365
Brazil
On-site
2017 - 2017
Senior UX/UX Designer
BLU365
Brazil
On-site
2016 - 2017
Senior UX/UI Designer
Saraiva
Brazil
On-site
2016 - 2017
Senior UX/UI Designer
Saraiva
Brazil
On-site
2015 - 2016
UX/UI Designer
Saiba+
Brazil
On-site
2015 - 2016
UX/UI Designer
Saiba+
Brazil
On-site
2014 - 2015
UX/UI Designer & Product Manager
Neue Labs
Brazil
Hybrid
2014 - 2015
UX/UI Designer & Product Manager
Neue Labs
Brazil
Hybrid
2012 - 2014
UX/UI & Visual Designer
Predicta
Brazil
On-site
2012 - 2014
UX/UI & Visual Designer
Predicta
Brazil
On-site
2011 - 2012
Junior Designer (early career)
NewCreative
Brazil
On-site
2011 - 2012
Junior Designer (early career)
NewCreative
Brazil
On-site
Senior Product Designer & UX/UI Specialist
2019 - 2026
Independent
International
Remote
Senior Product Designer & UX/UI Specialist
2019 - 2026
Independent
International
Remote
Senior Product Designer & UX/UI Specialist
2019 - 2026
Independent
International
Remote
Senior Product Designer & UX/UI Specialist
2019 - 2026
Independent
International
Remote
Senior Product Designer & UX/UI Specialist
2022 - 2025
Bitboundaire
United States
Remote
Senior Product Designer & UX/UI Specialist
2022 - 2025
Bitboundaire
United States
Remote
Senior Product Designer & UX/UI Specialist
2022 - 2025
Bitboundaire
United States
Remote
Senior Product Designer & UX/UI Specialist
2022 - 2025
Bitboundaire
United States
Remote
Senior Product Designer & UX/UI Specialist
2019 - 2022
ZUP Innovation
Brazil
Hybrid, Remote
Senior Product Designer & UX/UI Specialist
2019 - 2022
ZUP Innovation
Brazil
Hybrid, Remote
Senior Product Designer & UX/UI Specialist
2019 - 2022
ZUP Innovation
Brazil
Hybrid, Remote
Senior Product Designer & UX/UI Specialist
2019 - 2022
ZUP Innovation
Brazil
Hybrid, Remote
UX/UI Design Specialist
2019 - 2019
Stefanini Brasil
Brazil
On-site
UX/UI Design Specialist
2019 - 2019
Stefanini Brasil
Brazil
On-site
UX/UI Design Specialist
2019 - 2019
Stefanini Brasil
Brazil
On-site
UX/UI Design Specialist
2019 - 2019
Stefanini Brasil
Brazil
On-site
UX/UI Design Specialist
2018 - 2019
Accenture
Brazil
On-site
UX/UI Design Specialist
2018 - 2019
Accenture
Brazil
On-site
UX/UI Design Specialist
2018 - 2019
Accenture
Brazil
On-site
UX/UI Design Specialist
2018 - 2019
Accenture
Brazil
On-site
Product Designer & UX/UI Specialist
2018 - 2018
Qulture.Rocks
Brazil
Contract, On-site
Product Designer & UX/UI Specialist
2018 - 2018
Qulture.Rocks
Brazil
Contract, On-site
Product Designer & UX/UI Specialist
2018 - 2018
Qulture.Rocks
Brazil
Contract, On-site
Product Designer & UX/UI Specialist
2018 - 2018
Qulture.Rocks
Brazil
Contract, On-site
Senior UX/UX Designer
2017 - 2017
BLU365
Brazil
On-site
Senior UX/UX Designer
2017 - 2017
BLU365
Brazil
On-site
Senior UX/UX Designer
2017 - 2017
BLU365
Brazil
On-site
Senior UX/UX Designer
2017 - 2017
BLU365
Brazil
On-site
Senior UX/UI Designer
2016 - 2017
Saraiva
Brazil
On-site
Senior UX/UI Designer
2016 - 2017
Saraiva
Brazil
On-site
Senior UX/UI Designer
2016 - 2017
Saraiva
Brazil
On-site
Senior UX/UI Designer
2016 - 2017
Saraiva
Brazil
On-site
UX/UI Designer
2015 - 2016
Saiba+
Brazil
On-site
UX/UI Designer
2015 - 2016
Saiba+
Brazil
On-site
UX/UI Designer
2015 - 2016
Saiba+
Brazil
On-site
UX/UI Designer
2015 - 2016
Saiba+
Brazil
On-site
UX/UI Designer & Product Manager
2014 - 2015
Neue Labs
Brazil
Hybrid
UX/UI Designer & Product Manager
2014 - 2015
Neue Labs
Brazil
Hybrid
UX/UI Designer & Product Manager
2014 - 2015
Neue Labs
Brazil
Hybrid
UX/UI Designer & Product Manager
2014 - 2015
Neue Labs
Brazil
Hybrid
UX/UI & Visual Designer
2012 - 2014
Predicta
Brazil
On-site
UX/UI & Visual Designer
2012 - 2014
Predicta
Brazil
On-site
UX/UI & Visual Designer
2012 - 2014
Predicta
Brazil
On-site
UX/UI & Visual Designer
2012 - 2014
Predicta
Brazil
On-site
Junior Designer (early career)
2011 - 2012
NewCreative
Brazil
On-site
Junior Designer (early career)
2011 - 2012
NewCreative
Brazil
On-site
Junior Designer (early career)
2011 - 2012
NewCreative
Brazil
On-site
Junior Designer (early career)
2011 - 2012
NewCreative
Brazil
On-site
STILL CURIOUS?
Find out more about my experience in my CV and on LinkedIn:
/education & certificates/
2025
EF SET English Certificate – C2 Proficient
EF SET
2024
Google UX Design Professional Certificate
2020
Marketing
Universidade Anhembi Morumbi
2012
Digital Design
Universidade Anhembi Morumbi
2010
Digital Design & Visual Communication
ETEC José Rocha Mendes
/education & certificates/
2025
EF SET English Certificate – C2 Proficient
EF SET
2024
Google UX Design Professional Certificate
2020
Marketing
Universidade Anhembi Morumbi
2012
Digital Design
Universidade Anhembi Morumbi
2010
Digital Design & Visual Communication
ETEC José Rocha Mendes
/education & certificates/
2025
EF SET English Certificate – C2 Proficient
EF SET
2024
Google UX Design Professional Certificate
2020
Marketing
Universidade Anhembi Morumbi
2012
Digital Design
Universidade Anhembi Morumbi
2010
Digital Design & Visual Communication
ETEC José Rocha Mendes
/education & certificates/
2025
EF SET English Certificate – C2 Proficient
EF SET
2024
Google UX Design Professional Certificate
2020
Marketing
Universidade Anhembi Morumbi
2012
Digital Design
Universidade Anhembi Morumbi
2010
Digital Design & Visual Communication
ETEC José Rocha Mendes
/skills/
Product Design
Product Strategy
UI Design
UX Design
Research
Design System
Prototyping
Wireframing
Product Discovery
Interaction Design
Data Analysis
Information Architecture
Design Docs
Agile Workflows
Visual Design
Art Direction
/skills/
Product Design
Product Strategy
UI Design
UX Design
Research
Design System
Prototyping
Wireframing
Product Discovery
Interaction Design
Data Analysis
Information Architecture
Design Docs
Agile Workflows
Visual Design
Art Direction
/skills/
Product Design
Product Strategy
UI Design
UX Design
Research
Design System
Prototyping
Wireframing
Product Discovery
Interaction Design
Data Analysis
Information Architecture
Design Docs
Agile Workflows
Visual Design
Art Direction
/skills/
Product Design
Product Strategy
UI Design
UX Design
Research
Design System
Prototyping
Wireframing
Product Discovery
Interaction Design
Data Analysis
Information Architecture
Design Docs
Agile Workflows
Visual Design
Art Direction
/skills/
Product Design
Product Strategy
UI Design
UX Design
Research
Design System
Prototyping
Wireframing
Product Discovery
Interaction Design
Data Analysis
Information Architecture
Design Docs
Agile Workflows
Visual Design
Art Direction
/tools & ai/
Figma
Framer
Figjam
Miro
Sketch
Jira
Adobe Photoshop
Lightroom
Adobe Illustrator
Notion
Lovable
Chat GPT
Gemini
Gemini
Claude
/tools & ai/
Figma
Framer
Figjam
Miro
Sketch
Jira
Adobe Photoshop
Lightroom
Adobe Illustrator
Notion
Lovable
Chat GPT
Gemini
Gemini
Claude
/tools & ai/
Figma
Framer
Figjam
Miro
Sketch
Jira
Adobe Photoshop
Lightroom
Adobe Illustrator
Notion
Lovable
Chat GPT
Gemini
Gemini
Claude
/tools & ai/
Figma
Framer
Figjam
Miro
Sketch
Jira
Adobe Photoshop
Lightroom
Adobe Illustrator
Notion
Lovable
Chat GPT
Gemini
Gemini
Claude
/tools & ai/
Figma
Framer
Figjam
Miro
Sketch
Jira
Adobe Photoshop
Lightroom
Adobe Illustrator
Notion
Lovable
Chat GPT
Gemini
Gemini
Claude
Available for Projects
Available for Projects
Available for Projects
Available for Projects
/get in touch/
Based in São Paulo, Brazil - available for projects around the world.
Based in São Paulo, Brazil
– available for projects around the world.
You can also find me around Berlin & Amsterdam, usually during the summer
You can also find me around Berlin & Amsterdam, usually during the summer.
+55 11 99476 0062
let's work together
+55 11 99476 0062
let's work together
+55 11 99476 0062