Busy families manage schedules across multiple apps, group chats, and calendars. Many tools are either too complex, or missing key family needs like shared visibility, flexible roles, and easy coordination across caretakers.
Jam is an all in one family organizer that brings shared calendars, to do lists, shopping lists, and external calendar sync into one place.
A standout feature, Jam On It, turns email content into events using AI to reduce manual scheduling.
As a Product Designer / UI Specialist, I was part of an Accenture squad embedded with Vivo, partnering closely with a UX-focused designer (Carmen de Andrade) and collaborating with Product, Engineering, UX Writing and Stakeholders.
Product Design
UI Design
UX Design
Design System
Prototyping
Research
Wireframing
QA
Figma
CLIENT
Jam Family Calendar
PLATFORM
iOS, Android, Web
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MVP Definition — Defined the core MVP flows with stakeholders and the project manager.
Information Architecture — Defined the information architecture across calendar, to-dos, shopping lists, and family management.
Core UX Flows — Designed and iterated key product experiences like event creation, onboarding, and account setup.
Design System — Built and maintained a scalable design system to keep patterns consistent as the product grew.
UI Design — Designed features and screens for mobile and web in Figma.
Prototyping — Built Figma prototypes for new features to validate flows and align stakeholders before build.
Engineering Support — Supported implementation with developer handoff, specs, QA, and rapid iteration cycles.
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I designed a clean, friendly product experience that makes family coordination feel lightweight and clear, even when schedules are messy and multiple people are involved.
The goal was to reduce the mental load of planning, keep everyday actions fast, and bring scattered family logistics into one consistent place.
Built for real family complexity — Works for different family structures, from single parents to shared custody and multi-caretaker setups, with flexible roles and permissions.
Designed to scale — Shipping faster with consistency.
AI-Powered scheduling — Helped ideate and implement AI fearures to create events faster.
Cross-platform — Available on iOS (iPhone + iPad), Android, and web.
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Designed 250+ screens across iOS, Android, and web, plus multiple end-to-end prototypes supporting MVP and post-launch growth.
Shipped the MVP in early 2024, then supported ongoing releases through continuous iteration and fast design cycles.
Collected and synthesized remote user feedback (questionnaires + interviews) to guide prioritization and reduce guesswork.
Improved activation by iterating onboarding and account creation multiple times, reducing friction and early drop-off.
Increased delivery velocity by providing clear specs, reusable components, and implementation QA, helping engineering ship with fewer back-and-forths.
